SOLVING PROBLEMS

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Client Problem

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Clients approach designers with many issues that they would like to resolve through creative solutions. Such problems are primarily related to not receiving enough revenue or return on investment (ROI). Other problems also include not being able to create consumer engagement with their services and/or products. Either way, it is the designers responsibility to provide adequate solutions to such problems. Within the framework of the teen diversity organization The Support Circle there too are issues that are highly likely arise. Some threats may include not gaining enough engagement with teens within social media advertisements online. A theory for decreased social media engagement for many brands is thought to derive from the inability to foster brand trust within a particular community (Galdón et al., 2024). Therefore, the solution is to provide targeted consistent advertisements towards teenagers (ages 13-18) who are interested in support/therapy groups or diversity/social justice organizations. Another solution is to partner with spokespersons related to diversity and social justice to speak in advertisements which will foster trust by connecting with a public figure that they aspire to become (Shin & Lee, 2021).

 

 

The Solution 

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Final Draft of Onlyness Statement

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Company Name: 

The Support Circle

 “A Place Where You Fit In”

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The Support Circle is the only community within the city of Jacksonville that provides all-in-one service of healthcare, mental health resources, and social activities for struggling teens who are minorities and/or are gender inclusive. Our organization has a unique ability to help teens who have unfortunate circumstances and are lacking the support of physical health, emotional well-being, and social relationships. Through providing services such as counseling, seminars, and social events The Support Circle helps to equip young teens in their community with the tools and resources needed to thrive!

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Step Two: The Logo​

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The next step in the creation of the brand consisted of developing the logo. Many believe that “a brand's logo is core to its identity, an instantly recognizable visual representation of what it stands for.” (Wohl, 2019). Thus, the logo design is one of the most pivotal elements within branding. The process began by brainstorming/sketching, condensing, and finally refining the design. The process was inspired by name and the psychology of shapes and colors, which was addressed in detail within the previous research page. Many researchers believe that understanding symbols can lead to more confidence within logo designs (Visse et al., 2020). Thus, researching the meaning behind the sun, shapes, and color is crucial to the design process. The initial process began with a series of thirty thumbnail sketches that were reviewed and considered. From there, there were six sketches developed and refinements were made to each. Afterwards, alterations were made to integrate designs four and five into design six, which also was adjusted to a more simplistic appeal as advised. The shapes included a literal circle for the sun and the rays as triangles as a sybolance of direction and guidance. The colors within the rays highlight the aspect of diversity/inclusion by being different and unique colors as well. The text within the design was later altered to be more simple as it could stand out and also not compete with the design itself. A progression of this process can be found below:

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Step Three: The Imagery

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The imagery was inspired by teens engaging in popular activities such as playing games within an arcade or texting. The colors introduced were bright, vibrant, and bold. All colors were intended to express the inclusive nature of the program that seeks to unify and accept the youth. An example of the imagery can be seen as follows:

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Step Four & Five: Brand Vision Board & Brand Playbook

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The next progression was creating a Brand Vision Board which entailed combining and displaying the Onlyness, text, imagery, logo, and color selection. Afterwards, the Brand Playbook was created with the guidance from the Brand Vision Board. Using the elements within the board, there were pages of content produced that addressed the brand story, logo specifications, and media applications. The Brand Vision Board and Playbook sample pages are listed below as well: 

 

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References

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Felton, G., & Internet Archive. (2006). Advertising : concept and copy. In Internet 

Archive. New York : W.W. Norton. https://archive.org/details/advertisingconce0000felt/page/10/mode/2up

 

Galdón, J.-L., Gil-Pechuán, I., AlFraihat, S.-F.-A., & Tarabieh, S. M. Z. A. (2024). Effect of 

Social Media 

 

Influencers on Consumer Brand Engagement and its Implications on Business Decision Making. El Profesional de La Información, 33(2), 1–25. https://doi-org.oclc.fullsail.edu/10.3145/epi.2024.0210

 

Norris, P. (2014). Have a clear vision. Optometry Today, 54(20), 40–41.

 

Visse, M., Hansen, F. T., & Leget, C. J. W. (2020). Apophatic Inquiry: Living the Questions Themselves. International Journal of Qualitative Methods, 1–11. https://doi-org.oclc.fullsail.edu/10.1177/1609406920958975

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Shin, J. H., & Lee, J. W. (2021). Athlete brand image influence on the behavioral intentions of Generation 

Z. Social Behavior & Personality: An International Journal, 49(2), 1–13. https://doi-org.oclc.fullsail.edu/10.2224/sbp.9533

Wohl, J. (2019). LOGO LOGIC: What to consider before updating your brand’s visual look. Ad Age, 90(11), 14.